Institute for Music Leadership: Reference Books And Selected Bibliography

A comprehensive, up-to-date guide to the music industry. Key Features:  Expanded and enhanced coverage of state-of-the-art technology and its implications for the music industry, including digital downloads, changing production technologies, marketing via social networking, and new distribution channels including video games Discusses new and emerging business models and their implications including the topics of Internet outlets, the independent musician, the evolving role of producers, and satellite and Internet radio Information on careers, especially in the context of a changing business environment Discussion of the concert business, once a minor source of revenue but now as robust as the revenue stream of recorded music Coverage of alternatives to radio airplay and to incentivising teens to visit local record stores, in light of the weakened format of radio and the disappearance of neighborhood music shops Examination of sophisticated marketing research tools for the industry, due to consumer clicks that illuminate customer buying behavior and changes in tastes and desires Reflection on the global shift of the music business world as it becomes less centered on American companies and culture. It is ideal as the core textbook in courses such as Introduction to the Music Business, Music and Media, Music Business Foundations, and survey courses. This book can also be used for more specialized courses on the record industry, music merchandising, music careers, artist management, music and the law, arts administration, and music in popular culture. 

Chapters: Recording and the music business -- Radio and television -- On the road -- Music retailing and wholesaling -- The business end of the industry -- Instrument repair, restoration, and design -- Publicity --Symphony orchestras, operas, etc. -- Arenas, facilities, halls, and clubs -- Education -- Talent and writing -- Church music

MAKING MUSIC IN LOOKING GLASS LAND: A GUIDE TO SURVIVAL & BUSINESS SKILLS FOR THE CLASSICAL MUSICIAN is a unique, straightforward account of how emerging musicians can develop & maintain careers in a competitive marketplace. Through specific examples, supported by comprehensive resource sections following each chapter, this expanded & revised second edition explores problems & strategies in areas rarely addressed in the traditional music curriculum. Topics include a general orientation to the field; visual, written & musical publicity materials; competitions & debuts; networking with patrons, conductors, & more; the press & public relations; management & self-management; on-stage techniques; commercial recordings; & a special chapter on career development techniques for composers. Copies are available from CAG Publications, 850 Seventh Avenue, Suite 1205, New York, NY 10019. Tel: 212-333-5200. FAX: 212-977-7149.

Whether the art form is theater, dance, music, festival, or the visual arts and galleries, the arts manager is the liaison between the artists and their audience. Bringing together the insights of educators and practitioners, this groundbreaker links the fields of management and organizational management with the ongoing evolution in arts management education. It especially focuses on the new directions in arts management as education and practice merge. It uses cases studies as both a pedagogical tool and an integrating device. Separate sections cover Performing and Visual Arts Management, Arts Management Education and Careers, and Arts Management: Government, Nonprofits, and Evaluation. The book also includes a chapter on grants and raising money in the arts.